Cold water immersion (a.k.a., “ice baths”) has become a popular method amongst exercise enthusiasts and athletes to enhance recovery after an intense training bout. The strategy involves exposing either the trained limb or the whole body to very cold liquid temperatures. According to p...
Brad Schoenfeld, Ph.D, C.S.C.S., is an internationally renowned fitness expert and widely regarded as one of the leading authorities on body composition training (muscle development and fat loss). He is a lifetime drug-free bodybuilder, and has won numerous natural bodybuilding titles.
One of the most popular advertising gimmicks associated with supplements and various fitness equipment products is the use of before and after transformation pictures. You’ve no doubt seen them. The “before” picture will show a person slouched, looking paunchy, no muscle definition, and usually sporting a frown to accentuate how unhappy he/she is with his/her physique. Then there’s the “after” photo where the individual has evidently transformed himself/herself into a lean, toned god/goddess, with a big smile to match how happy they are with their new body. The images are powerful. They’re enticing. They make you want to pick up the phone and order the product. Unfortunately, they are all-too-often scams. The “after” shots are augmented by shaving, spray-tanning, proper postural alignment and a healthy dose of Photoshop. Sometimes the photos are even taken on the same day, within mere minutes of each other!
Check out the video clip from the movie, Bigger, Stronger, Faster (which. if you haven’t yet seen it, is a really good movie, BTW) that exposes how many of these so-called “transformations” are done. It’s an enlightening video that should make you think twice before plunking down your hard-earned money for that magic supplement or fitness gizmo.
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