» Another Blow to “Toning Shoes”

The official site of Brad Schoenfeld

Cold water immersion (a.k.a., “ice baths”) has become a popular method amongst exercise enthusiasts and athletes to enhance recovery after an intense training bout. The strategy involves exposing either the trained limb or the whole body to very cold liquid temperatures. According to p...

Brad Schoenfeld, Ph.D, C.S.C.S., is an internationally renowned fitness expert and widely regarded as one of the leading authorities on body composition training (muscle development and fat loss). He is a lifetime drug-free bodybuilder, and has won numerous natural bodybuilding titles.

Fitness

October 7, 2011

Another Blow to “Toning Shoes”

In case you still aren’t convinced that there’s no such thing as an easy way to get fit, check out exhibit Numero Uno: Reebok to Pay Settlement Over Health Claims. Yep, those ads promising a firmer butt and defined legs ultimately cost Reebok $25 million in false claim damages related to their EasyTone sneakers. A couple of years ago I wrote about this very topic in a previous post, citing the lack of research and common sense in claims that simply wearing a pair of sneakers will provide a good workout. It’s an enticing concept that unfortunately doesn’t have any credence.

Bottom line: Don’t fall for promises of an easy road to a better body. Exercise doesn’t come in a pill, a pair of sneakers, or any other shortcut approach. Getting fit requires hard work and dedication. There’s simply no way around it. Skip the toning shoes and get yourself a gym membership. Put in the effort and you’ll ultimately reap the rewards.

Stay Fit!

Brad

1 Comment

Thank goodness!

To anyone who is used to working very hard in the gym at firming the glutes and thighs, these claims have seemed ludicrous! There’s just no “easy tone.” A pair of sneakers to do the trick–how silly!

Comment by Kathleen — October 8, 2011 @ 9:11 am